Today the street corner newsboy may be relegated to cartoon cliches about young newsies screaming "EXTRA! EXTRA!" all around ...
Today the street corner newsboy may be relegated to cartoon cliches about young newsies screaming "EXTRA! EXTRA!" all around town to announce breaking news, but back in 1937 newsboys in Philadelphia were outfitted with the wave of the future: neon signs. From the April, 1937 issue of Popular Mechanics magazine:
Newsboys in Philadelphia wear neon signs that flash across their chests the name of the paper they represent. The neon lamp not only has a strong advertising appeal, making it easy to "spot" a newsboy on a crowded street at night, but it protects the boy selling paper in automobile traffic. To be practical, the chest lamp had to be shockproof and operate on a portable battery. The name of the newspaper is made of a single continuous tube of glass, its base imbedded in a plastic substance which protects the tube from shock and breakage. The neon is activated by a battery which gives forty-eight hours service on one cell. A small vibrator changes the direct current to alternating current and a transformer steps up its voltage. Battery, vibrator and transformer are carried in the boy's apron.
Source: Gizmodo
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