Social Media as Envisioned by Marshall McLuhan (1960)

The world of today is a global village as envisioned by famed communication theorist Marshall McLuhan. No one has an idea what social media...

The world of today is a global village as envisioned by famed communication theorist Marshall McLuhan. No one has an idea what social media then but in the minds of Mr. McLuhan, it's pretty much revolutionary as it is something entirely new. Future technology and innovations have accelerated the trend of people becoming closer than ever before.

The emergence of “new media” and “social media” — it has all looked fairly revolutionary, the beginning of something entirely new. But, when you step back and consider it, these innovations mark perhaps just an acceleration of a trend that began long ago — one that Mr. McLuhan first outlined in the 1960s.

As you watch this video, you start to realize how prescient he was, and how social media is almost the logical fulfillment of the trend he saw emerging.